# Fabrizio Martini

> Senior Front-End Developer & Agile Team Lead at eBay MarTech, based in Prague, Czech Republic.

Fabrizio Martini is a senior front-end developer with 8+ years of experience at eBay, specialising in multi-channel marketing communications — email, push notifications, and message center — using FreeMarker, HTML5, CSS3, Adobe Campaign, Message Studio, and UEP. He holds a Lean Six Sigma Green Belt and has proven experience as Agile Team Lead.

## Current Role

Front-End Developer, Seller TXN & Conversion Portfolio — eBay MarTech (January 2024 – present)

Responsibilities:
- Works within a seller communications portfolio of 26+ active programs across email, push, and message center (8.2B sends/year at portfolio level, $823M+ combined aGMV). Directly responsible for Seller TXN & Conversion templates across all three channels.
- Build and maintain seller transactional and conversion templates (FreeMarker, HTML5, CSS3)
- Owner of the eBay Global Footer: 30 global markets, 27 locale/language variants
- Built and shipped the first Push Notifications suite in Seller TXN (2025): 5 programs from scratch (3 CANVAS, 2 WYSIWYG) — Out of Stock (~$9.7M iGMV, CTR 15.63%), Order Shipped ($4.5M iGMV, CTR 14.9%, +20% new listing conversion), Order Delivered ($4.2M iGMV), Shipping Reminder ($1.2M iGMV, +23.7% shipping rate), Draft Deletion Reminder (+58.2% NORA lift)
- Contributing to EVO/BCC Mobile-First and One Platform (legacy → UEP Canvas) migrations
- Agile Team Lead, Shipping Success POD: 8-person cross-functional team (FE, BE, QA), June 2025 – February 2026
- Led Scrum ceremonies and owned quarterly planning (Q3/Q4 2025, H1 2026)
- Supported Lean Six Sigma Green Belt project on sprint task completion: +3.9 pp improvement (57.6% → 61.6%), sprint peaks at 75%

## Previous Experience

- Front-End Developer, Lifecycle Marketing — eBay (February 2021 – December 2023): Built Buyer Lifecycle email campaigns (Welcome New User, Nursery, Reactivation, Focus Categories)
- Marketing Operations Tech Specialist — eBay (October 2020 – January 2021)
- Email Marketing Operations Specialist / Adobe Campaign L1 Support — eBay (October 2018 – October 2020): Contributed to migration from eMarsys/Yesmail to Adobe Campaign across 10+ global markets
- Deputy Tech Team Lead / Traffic Manager / Content Manager — Wunderman/WPP for HSBC (2016–2018): Adobe Certified Expert AEM 6 Business Practitioner
- Web Content Editor — Wunderman/WPP for Ford Motor Company (2016–2017)
- Founder & SEO/Content Manager — Italia Praga One Way (2010 – present): Largest online community for Italians in the Czech Republic

## Technical Skills

- Frontend: HTML5, CSS3, FreeMarker (Apache FTL)
- Email & Messaging: Adobe Campaign, Message Studio, UEP, eMarsys
- Push Notifications: CANVAS, WYSIWYG (UEP)
- Experimentation: Touchstone, EP/A-B testing
- Analytics & Monitoring: Kibana, CAL, UTP
- Tooling: Git, JIRA (JQL), Confluence, Scrum
- CMS: Adobe Experience Manager (AEM 6), FatWire CMS, WordPress
- Scripting: Python (beginner), SQL (beginner), JavaScript (beginner)

## Certifications

- Lean Six Sigma Green Belt — PROCise GmbH (October 2020)
- Lean Six Sigma Yellow Belt — eBay ICYB (November 2019)
- Adobe Certified Expert — AEM Business Practitioner — Adobe (ID: 7088051333)
- Adobe Campaign: Custom Development — Adobe

## Education

- B.A. in Economics & Business Management — Università degli Studi di Siena (2014)

## Languages

- Italian: Native
- English: Advanced / Fluent
- Spanish: Conversational
- Czech: Elementary

## Personal Projects

- AI-Powered Content Pipeline: Automated system that reads RSS feeds, rewrites articles using DeepSeek AI with custom editorial guidelines, enriches with stock images and affiliate links, and publishes to WordPress via GitHub Actions
- WP SEO Optimizer: Python toolkit for WordPress SEO — internal link audit, slug deduplication, Google Search Console analysis
- Vespa Club Praha — Membership & Events Platform: Built automated registration and payment flows for Vespa Club Praha — new memberships, annual renewals, and event registration for PragoVespa (the largest Vespa rally in the Czech Republic). Stripe checkout integration with dynamic pricing, early-bird tiers, member discounts, and merchandise bundling. Bilingual Czech/English interface. Stack: PHP, Stripe API, HTML/CSS, Apache

## Contact

- Email: hello@fabriziomartini.com
- LinkedIn: https://www.linkedin.com/in/fabriziomartini
- GitHub: https://github.com/fabriziomartini
- Website: https://fabriziomartini.com
- Location: Prague, Czech Republic