Fabrizio Martini

Front-End Developer — Seller TXN & Conversion

Front-End Developer — Seller TXN & Conversion

• Build and maintain seller transactional & conversion templates (FreeMarker, HTML5, CSS3) across a portfolio of 26+ programs spanning email, push notifications, and message center — covering the full seller funnel from listing to re-engagement
• Global Footer owner — 30 global markets, 27 locale/language variants, covering all campaign types
• First Push Notifications in Seller TXN (2025): built and shipped 5 programs from scratch (3 CANVAS, 2 WYSIWYG) — Out of Stock ~$9.7M iGMV (CTR 15.63%), Order Shipped $4.5M iGMV (+20% new listing conversion), Order Delivered $4.2M iGMV, Shipping Reminder $1.2M iGMV (+23.7% shipping rate), Draft Deletion Reminder +58.2% NORA lift
• Contributing to two parallel migrations: EVO/BCC Mobile-First and One Platform (legacy → UEP Canvas); 29 templates completed with handover docs to date
• Agile Team Lead — Shipping Success POD (Jun 2025 – Feb 2026): led 8-person cross-functional team (FE, BE, QA) during organisational restructuring with no backfill; owned quarterly planning for Q3/Q4 2025 and H1 2026
• Supported Lean Six Sigma Green Belt project on sprint task completion rates: +3.9 pp improvement (57.6% → 61.6%), sprint peaks at 75%

• Sviluppo e manutenzione di template transazionali e di conversione per seller (FreeMarker, HTML5, CSS3) su un portfolio di 26+ programmi che copre email, push notifications e message center — dall'inserzione alla ri-acquisizione
• Owner del Global Footer — 30 mercati globali, 27 varianti lingua/locale, su tutti i tipi di campagna
• Primi lanci Push Notifications in Seller TXN (2025): 5 programmi progettati e realizzati da zero (3 CANVAS, 2 WYSIWYG) — Out of Stock ~$9.7M iGMV (CTR 15.63%), Order Shipped $4.5M iGMV (+20% nuovi annunci), Order Delivered $4.2M iGMV, Shipping Reminder $1.2M iGMV (+23.7% shipping rate), Draft Deletion Reminder +58.2% NORA lift
• Contributo a due migrazioni parallele: EVO/BCC Mobile-First e One Platform (legacy → UEP Canvas); 29 template completati con handover documentation
• Agile Team Lead — Shipping Success POD (giu 2025 – feb 2026): gestione di un team cross-functional di 8 persone (FE, BE, QA) durante una ristrutturazione organizzativa; ownership quarterly planning Q3/Q4 2025 e H1 2026
• Supporto al progetto Lean Six Sigma Green Belt sulla task completion rate degli sprint: +3.9 pp (57.6% → 61.6%), picchi al 75%

Front-End Developer — Lifecycle Marketing

Front-End Developer — Lifecycle Marketing

• Built Buyer Lifecycle email campaigns: Welcome New User, Nursery, Reactivation, Focus Categories
• Owned Global Footer from inception; maintained multi-market technical documentation (US, UK, DE)
• Supported QA testing and cross-team publishing coordination

• Sviluppo campagne email Buyer Lifecycle: Welcome New User, Nursery, Reactivation, Focus Categories
• Owner del Global Footer dall'inizio; documentazione tecnica multi-market (US, UK, DE)
• QA testing e coordinamento publishing cross-team

Marketing Ops Tech Specialist & Adobe Campaign L1 Support

Marketing Ops Tech Specialist & Adobe Campaign L1 Support

• Contributed to migration from eMarsys/Yesmail to Adobe Campaign across 10+ global markets (US, UK, DE, AU, FR, IT, ES, GBH and others)
• Campaign QA: tollgate readiness, proof validation, dynamic-content checks, market-specific delivery verification
• L1 technical support for Adobe Campaign; managed JIRA (SPARC) filters and dashboards using JQL

• Contributo alla migrazione da eMarsys/Yesmail ad Adobe Campaign su 10+ mercati globali (US, UK, DE, AU, FR, IT, ES, GBH e altri)
• Campaign QA: tollgate readiness, proof validation, verifica dynamic content, delivery market-specific
• L1 technical support Adobe Campaign; gestione filtri e dashboard JIRA (SPARC) con JQL

Deputy Tech Team Lead · Traffic Manager · Content Manager

Deputy Tech Team Lead · Traffic Manager · Content Manager

• HSBC (May 2017 – Sep 2018): AEM 6 certified content manager; progressively took on Traffic Manager and Deputy Tech Team Lead responsibilities for the HSBC account
• Ford Motor Company (Feb 2016 – Apr 2017): web content management via FatWire CMS; SEO checks, localisation, performance audits

• HSBC (mag 2017 – set 2018): content manager certificato AEM 6; progressivamente Traffic Manager e Deputy Tech Team Lead per l'account HSBC
• Ford Motor Company (feb 2016 – apr 2017): gestione contenuti web via FatWire CMS; SEO, localizzazione, performance audit

Founder & SEO / Content Manager

Fondatore & SEO / Content Manager

Founded and manages the largest online community for Italians in the Czech Republic (blog, Facebook, Instagram). SEO strategy, content planning, community management.

Fondatore e gestore della più grande community online di italiani in Repubblica Ceca (blog, Facebook, Instagram). Strategia SEO, content planning, gestione community.